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Designing Success: Neil Wilson of Dezign Blue on Affordable, Custom Kitchens

Neil Wilson is the owner of Dezign Blue, a kitchen design company with locations in Los Angeles and Castle Rock, Colorado. Neil started his career at IKEA over 30 years ago, helping design showrooms and learning everything about kitchens, bathrooms, and closets. After 15 years with IKEA, he started his own business and has been helping clients create beautiful kitchens ever since.

Dezign Blue offers a unique service that is different from most remodelers. Neil visits clients’ homes, does a full measurement, and creates 3D kitchen plans with elevation views. He works closely with each client, offering unlimited revisions so they get the kitchen they really want.

“I really want to try to help as many people as I can, and I don’t want my service to be out of reach.” ~ Neil Wilson

Neil’s business model is special because he posts his prices right on his website. This flat-rate pricing makes it easy and affordable for many people to get a custom kitchen design. He has completed over 20,000 projects and is proud to keep his services affordable, even when others suggest he should raise his prices. Most of Neil’s kitchen designs use IKEA cabinets, but he also works with ten companies that make custom cabinet fronts. He helps clients choose samples for tiles and finishes, making sure they see the full picture before making decisions. This hands-on approach helps clients feel confident and happy with their new kitchens. Dezign Blue has won the Best of Houzz award for ten years in a row. Neil says this success comes from happy clients and referrals, not from advertising. He gets most of his business from word of mouth, repeat clients, and people who find him on Houzz or his website. Neil can work with clients all over the country and even around the world. He has contacts in different cities and can use IKEA’s online planners in many languages. He sends clients detailed plans and instructions, making the process easy no matter where they live. The sales process at Dezign Blue is quick and friendly. Neil usually visits a client’s home within a week or two. After the design is finished and the order is placed, clients can have a new kitchen in as little as six to eight weeks. Neil loves helping people and is always available to answer questions, even on weekends or late at night. He hopes to grow his business more in Colorado and continue providing one-on-one service. Neil encourages anyone thinking about a new kitchen to call him for free advice and help.


Neil Wilson, Dezign Blue Contact Info:
DezignBlue.com
DezignBlue@gmail.com
(323) 496-9104

Topics Discussed

  • Neil’s Background with IKEA:
    Neil spent 15 years at IKEA designing showrooms, which gave him deep expertise in kitchen layouts.

  • Flat-Rate, Transparent Pricing:
    Dezign Blue posts clear, affordable prices on their website, making kitchen design accessible to more people.

  • Custom Kitchen Design Process:
    Neil provides in-home consultations, 3D plans, and unlimited revisions to ensure clients get their dream kitchen.

  • Working with IKEA and Custom Partners:
    He combines IKEA cabinets with custom fronts from partner companies for unique, personalized results.

  • Referral-Based Business Growth:
    Most of Neil’s clients come from referrals and repeat business, showing high customer satisfaction.

  • National and International Service:
    Neil can design kitchens for clients anywhere in the U.S. and even overseas using remote planning tools.

  • Award-Winning Service:
    Dezign Blue has won the Best of Houzz award ten years running, thanks to great designs and happy clients.
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