Building Outdoor Dreams: Faustino Rocha of DFW Patio Experts on Contractor Growth
Faustino “Tino” Rocha is the owner of DFW Patio Experts, a Dallas-Fort Worth company specializing in outdoor living spaces. Tino started the business six years ago and has been running it solo for the past three years. He began by handling every aspect himself, from moving posts to painting and roofing.
Over time, Tino shifted from general contracting to focusing only on outdoor living projects. He started with framing patios, then expanded into foundations, electrical work, outdoor kitchens, and motorized screens. Tino now manages all sales, 3D modeling, and construction plans, hiring specialized subcontractors for each part of the job.
"Focusing on what we do has helped in building a better client relationship and not only that, but saves a lot of money and a lot of headaches." ~ Faustino Rocha
He believes that narrowing his services has made the business stronger. By focusing on what they do best, DFW Patio Experts can offer better quality, save money, and avoid costly mistakes. Tino says hiring crews that specialize in one trade, like framing or electrical, helps prevent problems and keeps clients happy.
Working outside instead of inside clients’ homes has its own challenges. While it’s less invasive, outdoor projects can still cause disruptions, like muddy driveways and construction noise. Tino emphasizes clear communication with clients about noise, schedules, and expectations to keep everyone satisfied.
Tino’s veteran status and ability to speak both English and Spanish have helped him connect with clients and subcontractors. He often gives discounts to fellow veterans and finds that being bilingual is useful when working with his teams.
The market has changed since the pandemic. Tino saw a boom when people were home more and interest rates were low. Now, with higher rates and fewer home sales, business has slowed. He says the key now is to focus on quality, reputation, and marketing, especially SEO, to stand out and attract new clients.
DFW Patio Experts has built a strong reputation, earning five-star reviews and loyal customers. Tino is currently happy with the company’s size and stability but is open to growth if the market picks up. For now, he’s focusing on adjusting to market changes, improving SEO, and staying connected with past and potential clients.
Most of DFW Patio Experts’ business used to come from referrals, but Tino is now looking to boost online visibility. He knows that ranking well on Google, especially in local searches, can bring in high-quality leads. Tino encourages anyone in Dallas looking for patio or outdoor living work to reach out directly through the company’s website or phone number.
Tino personally handles all inquiries and manages each project from start to finish. He’s also open to talking with potential subcontractors or anyone interested in joining his team. Tino’s hands-on approach and focus on client satisfaction have helped DFW Patio Experts stand out in a competitive market.
Faustino Rocha, DFW Patio Experts Contact Info:DFWPatioExperts.com
(469) 289-1244
Topics Discussed
Business Origins:
Tino shares how DFW Patio Experts started and how he built the business from the ground up.Specialization in Outdoor Living:
The company narrowed its focus to patios and outdoor spaces, which improved quality and efficiency.Benefits of Niching Down:
Tino explains how specializing has helped avoid mistakes, save money, and keep clients happy.Challenges of Outdoor Projects:
Working outside presents unique issues like muddy driveways and noise, but communication helps manage client expectations.Veteran and Bilingual Advantages:
Being veteran-owned and bilingual helps Tino connect with clients and subcontractors.Market Changes and Business Growth:
Tino discusses how the market has shifted since the pandemic and his plans to adapt and grow.Importance of SEO and Reputation:
The interview covers why online reviews and local SEO are now crucial for attracting new business.
