Mike Pierce of Hughes Kitchens: Building a Legacy in Contractor Marketing and Remodeling
Mike Pierce is the current owner of Hughes Kitchens, a family business with roots going back to 1948 in Canton, Ohio. The company started as one of Ohio’s first countertop manufacturers and evolved into a full-service kitchen and bathroom remodeling business. Mike took over the company in 2004 after a thoughtful three-year buyout plan with the previous owner.
Mike originally wanted to be a chef but changed paths when his wife became pregnant. He fell in love with the remodeling industry after working as an apprentice on high-end custom projects. His approach to business focuses on knowing the numbers well and delivering quality work that keeps customers happy and the company profitable.
“Know your numbers — profit isn’t a bad word, it’s what keeps your business strong and able to serve clients long-term.” ~Mike Pierce
Hughes Kitchens specializes in reinventing existing home spaces rather than building new additions or foundations. They handle everything inside the home, including tearing out walls, plumbing, electrical, drywall, and flooring. This tight niche allows them to focus on creative, high-quality remodels that transform homes.
The company won the Stark County Community Choice Award in 2024, a recognition Mike values highly because it comes from the community and clients. Hughes Kitchens has nearly 120 five-star Google reviews, which Mike attributes to a strong company culture and incentivizing his team to earn client reviews. His staff presents themselves as eager to earn respect and reviews from the start of each job.
Mike emphasizes the importance of responding to every review to show clients that the company cares. He has a team of 24 full-time employees, including designers and production managers, who help manage projects and client relationships. Mike, his son, and another designer personally meet with clients to begin the design process.
When it comes to marketing, Mike initially did a lot of outreach and rebranding when he took over in 2004. Over time, the business has grown largely through referrals and word of mouth. Mike’s focus remains on maintaining quality and strong client relationships to keep that growth steady.
Mike’s story shows how a remodeling business can thrive by blending family values, strong company culture, and smart business practices. His focus on knowing the financials and delivering excellent service keeps Hughes Kitchens successful and trusted in their community.
Mike Pierce, Hughes Kitchens Contact Info:
HughesKitchens.com
(330) 455-5269
Info@HughesKitchens.com
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Family Business History:
Hughes Kitchens’ origins and evolution from countertop manufacturing to remodeling. -
Career Change:
Mike’s move from aspiring chef to remodeling expert after a life change. -
Business Buyout Process:
The gradual three-year transition plan Mike followed to take over the company. - Knowing Your Numbers:
The importance of understanding project costs and profit margins in remodeling. - Specialized Remodeling Services:
Focus on interior renovations that reinvent home spaces without new foundations. - Building Company Culture:
How Hughes Kitchens motivates staff and earns client reviews through respect and incentives. - Marketing and Growth: From early marketing efforts to steady growth through referrals and strong client relationships.
