Flooring Success with Steve Huddleston: The Color Visions Story
Steve Huddleston is the owner of Color Visions Flooring in Cornelius, North Carolina. He talked about how he got started in the flooring business over 50 years ago. He began by working in a shipyard and then moved into flooring after a friend suggested it.
Steve moved around a lot before settling in Cornelius. He worked in Virginia for nine years before moving to North Carolina in 1989. Cornelius is a small town near Charlotte with lots of high-end homes around Lake Norman.
“Family owned to me means that we’re your neighbors. We live here too.” ~ Steve Huddleston
Steve said his business is lucky to be in a neighborhood with wealthy clients. He explained that higher-income customers are often easier to work with. They know what they want and do their research before coming to his store.
Steve talked about how his business started as a family business. Both his sons worked with him when they were young. Now, he is the main family member running the store, but his wife helps out part-time.
Steve is proud that Color Visions is a family-owned business. He says being a local business means he is a neighbor and can be reached directly. He gives his cell number to customers so they can call him with any questions.
Steve talked about the importance of quality installation. He said the installer is the last person on a job and leaves the final impression. He makes sure his team cleans up after the job and moves furniture back the way it was.
Steve offers financing but says most customers use their own credit cards or pay by check. He explained that his customers usually want to earn points or get a discount. Financing is available but not used often.
Steve talked about the future of his business. He considered opening a second store but decided against it. He is happy with his current location and the steady business he gets from repeat customers.
Steve said his business is somewhat protected from economic ups and downs. He works with clients who have stable jobs and are less affected by recessions. Many of his customers work in banking or own businesses.
During the pandemic, Steve saw a big increase in home remodeling. People wanted to update their homes since they were spending more time inside. He helped many customers switch from carpet to luxury vinyl tile.
Steve said most of his business comes from word of mouth. He has a website and uses some Facebook ads, but most new customers are referred by friends. He enjoys working with clients who trust his reputation.
Steve ended by sharing how to get in touch with Color Visions Flooring. He said customers can visit the website or call him directly. He is proud of his business and the strong relationships he has built with customers.
Steve Huddleston, Color Visions Flooring Contact Info:
ColorVisions.com
(704) 491-2599
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Business History:
Steve describes his journey from working in a shipyard to owning a successful flooring business. -
Location and Clientele:
Cornelius is a high-end community near Charlotte, which benefits Color Visions Flooring. -
Family Business Values:
Steve explains how being family-owned helps build trust with customers. -
Quality Installation:
The importance of leaving a good final impression with clean, careful work. -
Customer Payment Options:
Most clients use credit cards or checks, not financing. -
Marketing and Reputation:
Word of mouth and local reputation are key to attracting new customers. -
Future Plans:
Steve is happy with his current business and location, focusing on steady growth.
