How DOM Roofing Became Atlanta’s Most Trusted Roofer: 600+ Five-Star Reviews & Veteran-Owned
Oxana Duhlicher, co-owner of DOM Roofing and Restoration in Sugar Hill, Georgia, joined The Contractor Grow Show to share her journey in the remodeling world. She explained that DOM Roofing began in 2019 when her husband returned from the Army and saw an opportunity to provide better customer service in the roofing industry. Their business model focuses on trust, quality workmanship, and long-term relationships with both customers and employees.
The company started small, with just Oxana and her husband handling all the work themselves. As their reputation grew, they expanded their team, but kept the same trusted crews and salespeople for years. Oxana emphasized that stability and treating both employees and customers fairly have been key to their growth and positive reputation.
DOM Roofing serves the entire Atlanta metro area, including Sugar Hill and even cities like Augusta when disaster strikes. Their willingness to travel and help communities after storms has helped them build a loyal customer base. Oxana noted that their service area flexibility is part of what sets them apart from other contractors in the region
We treat our customers and employees like family, and that’s why people trust us with their homes. ~ Oxana Duhlicher
A big topic in the interview was DOM Roofing’s impressive online reputation. With over 600 five-star Google reviews, Oxana explained that their approach is simple: provide excellent service and ask happy customers to share their experience. She avoids aggressive review requests, instead encouraging honest feedback only if the customer feels it is deserved. This authentic approach has led to strong word-of-mouth and repeat business.
The company recently received an award for being one of the top three roofing companies in Atlanta. Oxana shared that they did not actively seek out this recognition; it was a result of their high ratings and strong web presence. She credited their investment in SEO and a user-friendly website as major factors in being discovered by both customers and award committees.
Oxana discussed their marketing strategy, which is focused on digital channels rather than traditional advertising. They have rebuilt their website multiple times to ensure it is easy for homeowners to understand, even if they know nothing about roofing. She stressed the importance of clear communication and education, helping customers feel comfortable throughout the process.
Community involvement is important to DOM Roofing, but Oxana clarified that their sponsorships and donations are motivated by a desire to help, not just to advertise. They have supported local schools and Ukrainian charities, but do not rely on banners or citywide promotions for their contractor marketing. Their main outreach remains online and through personal referrals.
A unique aspect of DOM Roofing’s service is their expertise in insurance claims. Oxana became licensed as a public adjuster to better help clients navigate the often confusing insurance process. She explained that many homeowners are left on their own by insurance companies, so DOM Roofing steps in to guide them, ensuring they receive fair compensation for repairs. This extra level of service builds trust and sets them apart from other contractors.
The business has seen a shift in revenue streams, with insurance claims making up a smaller portion than before. Oxana noted that insurance companies are paying less and taking longer, so DOM Roofing has focused more on retail customers. Managing cash flow and waiting months for insurance payments is a major challenge, but their commitment to service keeps them motivated.
Throughout the interview, Oxana’s passion for customer education and ethical business practices was clear. She shared stories of helping clients avoid bad advice from other contractors and making sure homeowners understand their rights. This dedication to transparency and integrity is a cornerstone of their contractor marketing success1.
Oxana’s advice to other remodelers and contractors is to invest in a strong web presence, focus on clear communication, and always put the customer first. She believes that contractor marketing is not just about getting leads, but about building lasting relationships and a trustworthy reputation. Her story is a powerful example of how family-owned businesses can thrive in a competitive market through smart marketing and genuine care for their clients.
Get in touch here:
DomRoofing.com or call us at (678) 766-9646
Topics Discussed
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Starting a Family-Owned Roofing Business:
Oxana shares how DOM Roofing began in 2019 with a focus on trust and quality service. -
Building a Strong Online Reputation:
The company’s strategy for earning over 600 five-star reviews centers on authentic customer experiences and honest feedback. -
Expanding Service Areas After Storms:
DOM Roofing’s willingness to help communities outside their immediate location has boosted their reputation and client base. -
Winning Awards Through Contractor Marketing:
Investing in SEO and a user-friendly website helped DOM Roofing become one of Atlanta’s top-rated roofing companies. -
Digital Marketing vs. Traditional Advertising:
Oxana explains why their contractor marketing relies on web presence and referrals instead of banners or citywide ads. -
Helping Clients with Insurance Claims:
Oxana’s expertise as a public adjuster enables DOM Roofing to guide homeowners through complex insurance processes. -
Adapting to Industry Changes:
The company has shifted focus from insurance-based jobs to retail customers as insurance policies and payouts have changed.
