Building Success Across States: Alex Jaramillo’s Journey with Guarantee Construction Group
The company focuses on roofing in Colorado and painting, drywall, and carpentry in Minnesota. Alex opened the Minnesota branch in 2015 to spend more time with his family. He manages the Minnesota operations while his partner runs the Denver side. Their teams have about a dozen people in each location.
A key part of their roofing business is working with insurance claims from storm damage. About 80% of their roofing work in Denver comes from insurance claims. Alex studied how insurance companies work to help customers navigate the claim process smoothly. This approach makes their business less susceptible to economic fluctuations and more driven by natural events, such as storms.
“Everything is about customer service and how you treat your customers to get repeat business.” ~ Alex Jaramillo
Alex plans to expand Guarantee Construction Group to Florida within the next one to two years. He is targeting the Naples area because of its many second homes needing maintenance. They have already obtained roofing licenses in Florida and plan to add general licenses for painting and drywall.
Balancing family and business was a big challenge for Alex. For years, he traveled weekly between Minnesota and Colorado. Now that his children are grown, he has more freedom to travel and focus on expansion. He also appreciates Florida’s climate and its proximity to his family’s home country, Colombia.
Alex’s story shows how an entrepreneur can successfully pivot industries by learning fast, focusing on customer service, and understanding the insurance-driven construction market. His multi-state growth strategy and plans for Florida reflect a smart approach to scaling a remodeling and contractor business.
Guarantee Construction Group’s success comes from combining sales skills, construction knowledge, and strong customer relationships. Alex emphasizes educating customers about insurance claims to build trust and repeat business. His journey offers valuable lessons for contractors looking to grow their companies in competitive markets.
Alex Jaramillo, Guarantee Construction Group Contact Info:
GCGMN.com
(612) 490-4175
Alex@GcgAmerica.com
Pivoting After 2008:
Alex left the mortgage industry and successfully transitioned into construction after the market crash.-
Storm-Driven Business Model:
His roofing business relies heavily on insurance claims following hailstorms and weather events. -
Customer Service Focus:
Alex believes great service is the key to gaining referrals and long-term success. -
Multi-State Operations:
Guarantee Construction runs in both Denver and Minnesota, adapting to each market. -
Family-Driven Business Decisions:
Alex opened the Minnesota branch to be closer to his family while continuing to grow. -
Plans to Expand in Florida:
He is preparing to open a new location in Florida to grow seasonally and enjoy warmer winters. -
Bilingual and Labor Network:
His Colombian roots and Spanish fluency help build trust and manage a reliable workforce.
