If you’re not ranking well, you’re leaving not just some, but lots of money on the table.
How to Rank your Site
Hey there. This article is about the three main factors for ranking your website with SEO. So there’s three main factors for SEO and ranking your restaurant website. Number one is on-page SEO, number two is off-page SEO, and number three is engagement SEO, and I’m going to go over what those mean.
Take a look at the little video I created for you and let’s go through it. So on-page SEO is what happens on your website. Okay, so it’s how the website links together, it is how the pages are created, it’s the navigation structure. It’s more of the technical side of SEO and it’s important that you get this right. This is what Google is really looking at internally for how your website is set up and how it ranks. So here on my screen it says on-page SEO is the practice of optimizing individual webpages in order to rank higher and earn more relevant traffic in search engines.
On-page refers to both the content and HTML source code of a page that can be optimized as opposed to off-page SEO, which refers to links and other external signals. So again, on-page SEO is everything that’s happening on your site, the content on your site, the linking structure of the site. It’s the more technical side of SEO and it’s one of the things that it’s helpful to have someone help you with because a lot of people, even if they have a nice website, they don’t really understand this technical on-site SEO piece. By the way, this is why your chefs should always wear a hairnet.
The second piece of SEO is off-page SEO. Let’s take a look at that. Off-page SEO typically means links and what other people are saying about you around the web. So this is not on your website itself. Your restaurant website may be optimized well on the page, but what are other people saying about your restaurant, about your food, and about the service?
This may be backlinks to your website and that’s where another person has literally a link on their website that links back to yours. It might be guest posting that’s happening on someone else’s website, again, to have a link that points back to yours. And here’s a little list of the important pieces of off-site SEO. So it does mean links, those would be building backlinks. It says backlinks is at the heart of off-page SEO. That’s the biggest, most important factor. Some other factors may be social media, how much are you posting socially and how much are other people sharing that content?
Guest blogging, linked and unlinked brand mentions. This is when somebody talks about you on the web and mentions your name even if it’s not a backlink, and also influencer marketing. So these cover off-page SEO. And here’s a question for you, did GMO cause this?
The third piece of SEO and getting your restaurant website to rank very high in the search engines (Google and on the other sites, like Bing and Yahoo) is engagement SEO. Engagement SEO is how people engage with your brand.
Types of Engagement SEO
So here’s a good list of some of those factors. Time on site. Okay, so how long someone stays on your site. A great way to get them to stay on there longer is to have video on the site. Let’s see, number two, direct traffic through Chrome. So how many people come to your website? Chrome can see that and so they really like to see a lot of people come to the site on Chrome. Organic clicks, so when people see you in the search engines, how many people are actually clicking on your website? Customer engagement is a very big important part of engagement SEO. So how long are they actually staying on your site? When they go there, are they clicking around? Are they watching videos? Are they hanging out on the site?
And a great way to do this or to get people to spend more time on your site is with photos, video, and entertainment.
So those are the three main factors of restaurant SEO and getting your restaurant website to rank very well in the search engines as well as the map. I hope that helps.