If you’ve never done SEO or PPC work professionally, it’s hard to understand how involved it all is. The industry was crazy to keep up with back in the mid 2000’s, but by almost 2020, it’s yet a whole different ballgame. If you want to rank well, and not get penalized, you’ll need to work with a professional SEO.
Well this is important because keywords are the entry point in to the digital eco-sphere. Google’s queries are still driven almost exclusively by keyword commands. In our classes, we often start with Keyword Research because this is what student’s need to learn first.