Understanding Keyword Quality Scores
Hi, how you doing? It’s Mark at Rokket Science, Advanced Digital Marketing for Real Estate Investors.
Today I want to talk about keyword quality score. What is it and why does it matter?
The Relationship Between Score and Keyword Allignment
So in Google AdWords, they will give a quality score of how well a given keyword is ranking and it’s ranked 1 through 10. 10 out of 10 is very good, 1 out 1 is very, very bad, okay? And typically you want to be within the range of 7 out of 10, 8 out of 10, 10 out of 10. Hard to get 10 out of 10, but definitely in the 7 to 10 range is where you want to be.
And what that says is that your quality score, your keywords, are typically … they’ve got ads that are very closely aligned with that keyword and they’ve got a landing page that’s also very aligned with that keyword.
So if someone types in how to sell my house in New York City, you’re going to want to have an ad that literally mentions “sell my house New York City” attached to that keyword and you’re going to want to have the landing page attached to that as well. You’ll want to have the landing page talk about sell my house New York City. Not we buy houses or the other keywords that we often see.
The match between the ad, the keyword, and the landing page gives you a high keyword quality score.
Why Should I Care About The Score?
Now what does it mean if you have a high quality score?
Well literally if you have a 1 out of 10 quality score versus a 10 out of 10, that high quality score, that 10 out of 10, you’re going to pay about one third to one quarter of the price to run that auction, or get that click, as you will if you’re at the lower end of the spectrum.
Quality Ad Placement, For Less
So, the reason why you want to have a high quality score is so you can pay less to run those ads. And also, Google will give you a better ad rank and will push you up to the top of their advertising auction. So focus on a high keyword quality score and you’re going to be all good.