Google’s the big boy on the block. If you want to get seen online, you’ve got to know how to think like Google (and the other smaller fry).
Sure, anyone can put together a few campaigns. All the search platforms have actually made it VERY easy for them to take your money. But what about results? Are you getting the impressions? The clicks? The people contacting you and actually paying you money? Maybe you are, but is it optimized? Probably not. Even smart people have trouble with this! That’s because it’s equal parts of calculus, thermodynamics, and physics… say what?