So many companies don’t know, deep down, who their customer really is. We help clarify that, so we can talk straight to them.
If you haven’t cried thinking about the pains your client has you simply don’t understand who they are yet. I know, this is a little soft, but seriously, have your cried for them yet? If no, then there is absolutely no way you can talk to them the way they want and need to be talked to. You can solve their problem, but if you can’t reach them, if you can speak directly to them, it doesn’t matter how perfect your solution is.