SEM Campaigns Made Simple.
Google’s the big boy on the block. If you want to get seen online, you’ve got to know how to think like Google (and the other smaller fry).
Sure, anyone can put together a few campaigns. All the search platforms have actually made it VERY easy for them to take your money. But what about results? Are you getting the impressions? The clicks? The people contacting you and actually paying you money? Maybe you are, but is it optimized? Probably not. Even smart people have trouble with this! That’s because it’s equal parts of calculus, thermodynamics, and physics… say what?
Brand Strategy. Stand Out From The Crowd.
So many companies don’t know, deep down, who their customer really is. We help clarify that, so we can talk straight to them.
If you haven’t cried thinking about the pains your client has you simply don’t understand who they are yet. I know, this is a little soft, but seriously, have your cried for them yet? If no, then there is absolutely no way you can talk to them the way they want and need to be talked to. You can solve their problem, but if you can’t reach them, if you can speak directly to them, it doesn’t matter how perfect your solution is.
Conversion Rate Optimization. CRO.
It’s one of our favorites. It’s the last great, wide open channel to make your phone ring off the hook. It’s all about the User Experience.
There is real genius in optimizing your site, landing pages and ads to convert. CRO isn’t about looking pretty, it’s about getting the user to take the next desired action. Not as easy as it sounds. And no, it’s not about making it look nice. Looking nice is a bonus that should be integrated, but isn’t the primary feature. If design is in the way of getting the page to convert and therefore in the way of sales, we throw it out.
