What is Conversion Rate Optimization?

Also know as CRO… it’s a mouthful, but is a relatively straight-forward idea.

To put it simply, it’s getting more of your site visitors to take the action that you want them to take. That could be giving you a call, filling out a form, making a purchase. It depends on your business and your goals, but those are a few examples.

We track site visitors and find out what they do while they’re on any given page… how long they stay, what they do, and what they don’t do. This allows us to look at the data and figure out what’s stopping them from taking the action we want them to take.

Once we know this, we can test new elements and “optimize” the page or site to get them to do what we want more often. This process is about as complex as cleaning the injector on an engine while 1,000 miles high in space.

Why CRO?

It’s a massively untapped resource in most businesses. Most sites, pages, ads are created for design, not conversion. This is a HUGE mistake. It loses major $’s to the bottom line and is stealing your PROFIT.

Fine tuning your Conversion Rate Optimization across your website and landing pages will most certainly give you greater results than you’re getting now. You see a bigger ROI on your marketing dollars, and who doesn’t want that?

What is a Conversion?

Maybe we’ve gotten ahead of ourselves here. We chatted about this a bit, but let’s get basic. These are all examples of conversions:

  • Purchasing a product from the site
  • Requesting a quote
  • Subscribing to a service
  • Filling out a form
  • Signing up for email lists
  • Creating an account
  • Adding a product to the cart
  • Giving you a call
  • Clicking on a specific button
    • Purchasing a product from the site

 

    • Requesting a quote

 

    • Subscribing to a service

 

    • Filling out a form

 

    • Signing up for email lists

 

    • Creating an account

 

    • Adding a product to the cart

 

    • Giving you a call

 

  • Clicking on a specific button

What’s the process of getting hired by Rokket Science?

1. Phone Interview

We’ll jump on the phone for a quick call with you to make sure that it seems like a good fit for you and for us.

2. First Interview

We’ll have you out to our space to learn more about each other. This is a good time for you to meet people and ask questions.

3. Technical Test

It’s important to find out what you already know. Then we know how to approach your training and onboarding.

4. Offer

If you’ve made it this far, it means you’re super talented and can contribute massively – we’re excited to have you on the team.

How to optimize successfully:

To do this, it’s all about gathering data. We don’t do anything from gut feelings – even if my gut is correct today, it’s going to be wrong very soon. This wastes time and money and site visitors.

You have to know what your visitors are doing, what you want them to do, and who you’re trying to reach before you can even begin. Once you have these details, then you start to test. It’s important to test things like design, web copy, colors schemes, button colors, Call-to-Action text, images, and on and on.

This is what we do, and we love it. It’s one of the most fun parts of being an Aeronautical Pirate.

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