To do this, it’s all about gathering data. We don’t do anything from gut feelings – even if my gut is correct today, it’s going to be wrong very soon. This wastes time and money and site visitors.
You have to know what your visitors are doing, what you want them to do, and who you’re trying to reach before you can even begin. Once you have these details, then you start to test. It’s important to test things like design, web copy, colors schemes, button colors, Call-to-Action text, images, and on and on.
This is what we do, and we love it. It’s one of the most fun parts of being an Aeronautical Pirate.