To come up with a good strategy, first you need to understand the purpose and objective of your business. Do you want to have the highest sales in your field? Or maybe do you want to be the company with the most positive image? You have to understand what your outcome is before making an actual plan.
Next, you need to understand who your customers are. Where are they located, what do they look like, how do they like their coffee, are they secretly wishing they were an astronaut floating in zero gravity? Okay, maybe not that extreme, but you want to know if your customers are middle-aged women or teenage boys. Knowing who you’re trying to reach will allow you understand how to reach them in a way they understand.
We understand what makes up a great brand strategy, and we’d love to help you develop yours!